Affirming the popular axiom that Life itself is a collection of stories, La Casera Apple Flavour carbonated soft drink is set to further thrill and engage its teeming consumers with the introduction of its new‘Apple Story’ thematic campaign in continuation of its year-long 10th Anniversary celebration.
Asking the consumers a simple rhetorical question – What’s your Apple Story? the new thematic campaign is designed in a manner that engenders interaction with the target audience and encourages them to participate in the conversation.
Flagging off the campaign, The La Casera® Company Limited organized an unconventional media parley where select members of the Press were treated to an exciting Boat cruise on the Lekki coast of the Lagos Lagoon on Saturday May 12, 2012 thereby upholding their right to be the first to know.
Welcoming the Press on the voyage, the Chief Operating Officer of the company, Mr. Prahlad Gangadharan explained that the La Casera® ‘Apple Story’ campaign is to bring about a better connection between the brand and the target consumers in an exciting way.
Mr. Prahlad noted that the Campaign which is in furtherance of the year-long celebration of La Casera®’s 10th Anniversary which is pivoted on Excitement, Energy and Fun, the three major intrinsic brand offerings of La Casera® Apple Drink.
Also speaking at the event, the General Manager Marketing, Mr. Dave van Rensburg described the Thematic Campaign as an exciting and expandable platform that will build an emotional connection with the Consumers by encouraging them to participate by sharing personal and exciting stories for a chance to win great prizes.
According to him, consumers will have the chance to participate in special Radio Hypes on the La Casera®‘Apple Story’ during select popular Radio Phone-in programmes on leading Radio stations in key cities in Nigeria for a period of 4 weeks. Consumers are expected to call into the programmes to share their Apple Stories and also log on to the company’s website at www.thelacaseracompan.com to read exciting Apple stories.
Mr. Van Rensburg added that a Prize will be given out daily on each Radio station to the consumer with the most exciting story while the three overall most interesting stories will be selected for grand prizes at the end of the four-week duration of the hypes.
It would be recalled that The La Casera® Company Limited, makers of La Casera®, pioneered the Apple flavoured drink category in Nigeria in the year 2001 and it has since grown to become a household name in Nigeria.
With the launch of the new ‘Apple Story’ Thematic Campaign, La Casera has proven to be a consumer-centric brand that values the relationship with its esteemed consumers by being the first in the CSD category to engage consumers with such a campaign.