Talk about the online music phenomenon, That Grape Juice which is the brainchild of British-born Nigerian, Sammy Ajilore and many will attest to it as one of the highest ranking blogs with global appeal.
The site which has for many years intrigue the foreign music scene is launching a series of of initiatives in 2013 and topping the list is the plan of sailing the Nigerian music industry into global reckoning by launching That Grape Juice in Nigeria.
The blogger, Sammy Ajilore reveals that he feels there is a lot of cultural sell in him being of Nigerian heritage as he sees the site’s planned activities in Nigeria as a personal contribution to the development of the country’s music industry which he feels very passionate about.
Sammy Ajilore started That Grape Juice at 18 and the site which features live performances, news, gossip, celebrity interview and many more has become prominent and arguably an appeal to viewers. Sammy who is equally celebrated was named last year one of the most influential black people in Britain.
The 24-year-old who had taken both the US and UK by storm with his That Grape Juice considers the Nigerian music market as the next huge target given its size, dynamism and a legion of world class entertainers the country boasts of.
He aims to slowly integrtae Nigerian artistes onto what is in essence, an American/British skewed music site as he also holds it a duty to make the site a ready veritable spot for Nigerian artistes.